Making it simpler to work in Fresh Produce

Freshmark is the united voice of fresh produce in NSW. We advocate on behalf of industry and offer services to reduce input costs and red tape so that working in the sector is easier, more appealing and more sustainable.

Welcome to Freshmark

Industry advocacy is at the heart of what we do

For nearly a century,  Freshmark – the trading name of the NSW Chamber of Fresh Produce Limited – has been dedicated to improving the central market system, helping wholesalers, growers, retailers and the fresh produce sector achieve and maintain profitability in a world that has never seen more change.

Situated in the heart of Sydney Markets, Flemington, Freshmark, in collaboration with the central markets across Australia, unite in their vision to provide the most efficient processes for facilitating the transfer of fresh produce from grower to end consumer.

We believe that the central market system plays a vital role in the Australian produce sector and deserves to be supported in its operations. And, as an advocacy body, Freshmark’s strength is in its financial and human resource investments towards advancing our purpose to create a better operating environment for businesses that operate in the fresh produce space. 

+61 2 9764 3244

Why Choose Us?

Freshmark members have access to exclusive services and products that are not available to non-members, including specialist HR and IR support, especially in relation to regulatory matters. Membership also unlocks opportunities to participate in our elections or stand for committees or board positions to help shape the future of our industry. Of course, our members also generous discounts on all our products and services.


We provide industry policy formulation and advocacy to improve the operating environment of our members.

Industrial Relations

Our Australian Federation of Employer & Industries (AFEI) membership gives members access to highly skilled specialists on industrial, legal and professional issues.

Product Specification

FreshSpecs - provides general appearance criteria for fruit and vegetables.

Fresh Code - regulates trade between growers and traders and provides fair and equitable dispute resolution procedures.

Quality Assurance

FreshTest - Offers the largest, most comprehensive chemical, microbial and heavy metal testing program in Australian horticulture.

Industry Promotions

'A better choice!' - is a national marketing program to promote independent greengrocers and the central market system, to amplify consumer awareness and increase volume of fruit and vegetables sold in greengrocers.

Business Services

We provide cost-effective products and services that include LPG gas, phone plans, supply corporate accounts and other business costs, events, recruitment, and office efficiencies.

Want to become a Member?

Freshmark membership offers a wide range of opportunities to enhanced business relationships, improved operations, and, ultimately, greater success.

What Our Members Say

Eighty-five plus years have given us the opportunity to support our members in every facet of their business successfully. Here is what some of them have to say.

Freshmark never stops innovating; they allow me to stay on top of new products and services within our industry, helping me maintain a competitive and informational edge.
Carlo Trimboli
Managing Director,
Samson's Fruit and Vegetable Supply
Through their events and workshops, Freshmark has provided me with incredible opportunities to network with my industry peers, from growers right through to retailers.
Caroline Pisciuneri
Administration Manager
All Seasons Produce
Achieving a healthy profit line is made easier through the many products and services offered by Freshmark, such as competitive phone plans to gaining invaluable human resources advice.
Harry Emmanoilidis
Akropol Fruit & Vegetable Supplies

Our Services

We pride ourselves on continuously seeking out products and services that will help the operational efficiencies of our members. Their success is our success!

Years of service
Business Partners

Our Business Partners

Our business partners make it possible for us to deliver the best products and services to you, as well as events.

Connect to Our Business Partners

Freshmark partners have been selected based on their expertise in providing products and services that support the operational efficiency of our members. Theirs is a collaborative approach designed to find solutions to business pain points at a competitive price. More importantly, they are passionate about our industry, our members and the prosperity of all.


Freshmark at Hort Connections 2024

Freshmark CEO Meegan George and Chairman Carlo Trimboli, had an absolutely fantastic time at Hort Connections 2024. Seeing an impressive...
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ACCC Supermarkets Inquiry

Freshmark recently submitted to the ACCC Supermarkets Inquiry. Our submission calls for: 👉 a consistent regulatory framework for all participants...
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Freshmark Director represents at the Farm Writer’s Luncheon

Caroline Pisciuneri was an expert panellist at a Farm Writers Association luncheon and spoke on the challenges and opportunities of...
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Produce industry welcomes Supply Chain Commissioner commitment

  Photo credit Toby Zerna/Office of the NSW Premier The industry body representing wholesalers, growers, retailers, and others in the fresh...
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The Australian Government’s Horticultural Netting Program trial is designed to assist horticulturalists to develop resilience and adapt to Australia’s changing...
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Berry growers need to back export push for good of entire industry

While they may not be directly engaged with it, all berry growers should be supportive of exports. It was one...
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A work or occupational health and safety (WHS) system is a framework for managing several types of work-related risks. The...
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Why you need a leave policy

When an employee takes time off work, having a leave policy provides clarity between the employer and employee and outlines...
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‘A Better Choice’ People’s Choice awards

Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA) are delighted to announce the 2022 ‘A better...
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Pink strawberry passes taste test

If strawberries that taste and smell similar to pina colada sound appealing, the good news is they are one step...
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Melbourne Grocer fined over underpayments

The Fair Work Ombudsman (FWO) has secured $108,360 in penalties in court against the former operator of a Melbourne CBD...
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Hort leadership opportunities abound

Growers around the nation are eligible to apply for a range of levy-funded capacity-building opportunities being delivered through Hort Innovation....
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Fresh flooding to impact food supply chain

Producers in the Sydney basin are among those hardest hit with widespread flooding across the region, putting tremendous strain on...
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Billboards declare vegetables “better than you remember”

A new campaign hopes people will do just that and fondly take up the cause to increase their veggie consumption....
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Horticulture’s supply chain now has professional support

Horticulture's supply chain now has 24/7/365 access to Benestar's free professional services to help navigate through life's challenging issues or...
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Work out if you have to pay super

When To Pay Super Up until 1 July 2022, if you pay an employee $450 or more (before tax) in...
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NSW to Accelerate Fee-Free Training

An additional 70,000 people will receive fee-free training as part of a plan by the NSW Government to turbocharge the...
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Assistance Activated for Flood Affected Primary Producers

Primary producers impacted by recent severe weather and flooding are able to access vitalfinancial support, with Special Disaster Grants up...
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Freshmark Member Wins Exporter of the Year 2022

Freshmark is very proud of long standing member Michael Simonetta from achieving the prestigious Hort Innovation Exporter of the Year...
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Fair Work Commission Decision Annual Wage Review 2022

15 June 2022, the Fair Work Commission (FWC) minimum wage panel announced the 2022 annual wage review decision (the Decision)...
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