Our Vision is to Grow and Protect the Fresh Produce Industry

We do this by providing relevant and reliable services to businesses within the fresh produce industry to help improve their profitability

Welcome to Freshmark

Industry advocacy is at the heart of what we do

For nearly a century,  Freshmark – the trading name of the NSW Chamber of Fresh Produce Limited – has been dedicated to improving the central market system, helping wholesalers, growers, retailers and the fresh produce sector achieve and maintain profitability in a world that has never seen more change.

Situated in the heart of Sydney Markets, Flemington, Freshmark, in collaboration with the central markets across Australia, unite in their vision to provide the most efficient processes for facilitating the transfer of fresh produce from grower to end consumer.

We believe that the central market system plays a vital role in the Australian produce sector and deserves to be supported in its operations. And, as an advocacy body, Freshmark’s strength is in its financial and human resource investments towards advancing our purpose to create a better operating environment for businesses that operate in the fresh produce space. 

+61 2 9764 3244

Why Choose Us?

Our passion is helping members find solutions perfectly tailored to their needs. 

We provide industry policy formulation and advocacy to improve the operating environment of our members.

Industrial Relations

Our Australian Federation of Employer & Industries (AFEI) membership gives members access to highly skilled specialists on industrial, legal and professional issues.

Product Specification

FreshSpecs - provides general appearance criteria for fruit and vegetables.

Fresh Code - regulates trade between growers and traders and provides fair and equitable dispute resolution procedures.

Quality Assurance

FreshTest - Offers the largest, most comprehensive chemical, microbial and heavy metal testing program in Australian horticulture.

Industry Promotions

'A better choice!' - is a national marketing program to promote independent greengrocers and the central market system, to amplify consumer awareness and increase volume of fruit adn vegetables sold in greengrocers.

Business Services

We provide cost-effective products and services that include LPG gas, phone plans, Fresha PAY, supply corporate accounts and other business costs, events, recruitment, and office efficiencies.

Want to become a Member?

Freshmark membership offers a wide range of opportunities to enhanced business relationships, improved operations, and, ultimately, greater success.

What Our Members Say

Eighty-five plus years have given us the opportunity to support our members in every facet of their business successfully. Here is what some of them have to say.

Freshmark never stops innovating; they allow me to stay on top of new products and services within our industry, helping me maintain a competitive and informational edge.
Carlo Trimboli
Managing Director,
Samson's Fruit and Vegetable Supply
Through their events, workshops and forums, Freshmark has provided me with incredible opportunities to network with my industry peers, from growers right through to retailers.
Caroline Pisciuneri
Administration Manager
All Seasons Produce
Achieving a healthy profit line is made easier through the many products and services offered by Freshmark, such as competitive phone plans to gaining invaluable human resources advice.
Harry Emmanoilidis
Akropol Fruit & Vegetable Supplies

Our Services

We pride ourselves on continuously seeking out products and services that will help the operational efficiencies of our members. Their success is our success!

Years of service
Business Partners


‘A Better Choice’ People’s Choice awards

Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA) are delighted to announce the 2022 ‘A better...
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Pink strawberry passes taste test

If strawberries that taste and smell similar to pina colada sound appealing, the good news is they are one step...
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Melbourne Grocer fined over underpayments

The Fair Work Ombudsman (FWO) has secured $108,360 in penalties in court against the former operator of a Melbourne CBD...
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Hort leadership opportunities abound

Growers around the nation are eligible to apply for a range of levy-funded capacity-building opportunities being delivered through Hort Innovation....
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Fresh flooding to impact food supply chain

Producers in the Sydney basin are among those hardest hit with widespread flooding across the region, putting tremendous strain on...
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Billboards declare vegetables “better than you remember”

A new campaign hopes people will do just that and fondly take up the cause to increase their veggie consumption....
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Horticulture’s supply chain now has professional support

Horticulture's supply chain now has 24/7/365 access to Benestar's free professional services to help navigate through life's challenging issues or...
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Work out if you have to pay super

When To Pay Super Up until 1 July 2022, if you pay an employee $450 or more (before tax) in...
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NSW to Accelerate Fee-Free Training

An additional 70,000 people will receive fee-free training as part of a plan by the NSW Government to turbocharge the...
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Assistance Activated for Flood Affected Primary Producers

Primary producers impacted by recent severe weather and flooding are able to access vitalfinancial support, with Special Disaster Grants up...
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Freshmark Member Wins Exporter of the Year 2022

Freshmark is very proud of long standing member Michael Simonetta from achieving the prestigious Hort Innovation Exporter of the Year...
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Freshmark Board Member Wins the Col Johnson Young Achievers’ Award for 2022

Freshmark is proud to announce that Board Member, Caroline Pisciuneri, has won the Cole John Young Achievers Award. The award...
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Fair Work Commission Decision Annual Wage Review 2022

15 June 2022, the Fair Work Commission (FWC) minimum wage panel announced the 2022 annual wage review decision (the Decision)...
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Why is there a lettuce shortage

Consumers are being warned to get used to cabbage in their burgers or paying more than $10 for a lettuce, with...
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2022 AgriFutures Rural Women’s Award National Finalists revealed

The AgriFutures Rural Women’s Award is the leading award empowering and celebrating the inclusive and courageous leadership of rural women...
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$1.75m to improve Horticultural Market Transparency

The Minister for Agriculture and Northern Australia, David Littleproud, announced today that a $653,950 government grant was given to a...
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AFPA Board appoints new CEO to lead industry growth

Established in January 2019, the AFPA has become the major voice of the fresh produce sector, delivering real outcomes for...
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Weather Drives Fruit & Veg Pricing

Statement by The NSW Chamber of Fresh Produce Limited’s (Freshmark) CEO Meegan George about how the fresh produce industry’s pricing...
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Central Markets Fair Pricing to Growers

The NSW Chamber of Fresh Produce Limited (Freshmark), in response to current media reports regarding price gouging by the larger...
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ACCC Focuses on Horticulture Code Enforcement

Some fruit and vegetable wholesalers are not meeting their legal obligations under the Horticulture Code of Conduct, recent audits by...
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Our Business Partners

Our business partners make it possible for us to deliver the best products and services to you, as well as events.

Connect to Our Business Partners

Freshmark partners have been selected based on their expertise in providing products and services that support the operational efficiency of our members. Theirs is a collaborative approach designed to find solutions to business pain points at a competitive price. More importantly, they are passionate about our industry, our members and the prosperity of all.