Our Vision is to Grow the Fresh Produce Industry

We do this by providing relevant and reliable services to businesses within the fresh produce industry to help improve their profitability

Welcome to Freshmark

Industry advocacy is at the heart of what we do

For nearly a century,  Freshmark – the trading name of the NSW Chamber of Fresh Produce Limited – has been dedicated to improving the central market system, helping wholesalers, growers, retailers and the fresh produce sector achieve and maintain profitability in a world that has never seen more change.

Situated in the heart of Sydney Markets, Flemington, Freshmark, in collaboration with the central markets across Australia, unite in their vision to provide the most efficient processes for facilitating the transfer of fresh produce from grower to end consumer.

We believe that the central market system plays a vital role in the Australian produce sector and deserves to be supported in its operations. And, as an advocacy body, Freshmark’s strength is in its financial and human resource investments towards advancing our purpose to create a better operating environment for businesses that operate in the fresh produce space. 

+61 2 9764 3244

Why Choose Us?

Our passion is helping members find solutions perfectly tailored to their needs. 

We provide industry policy formulation and advocacy to improve the operating environment of our members.

Industrial Relations

Our Australian Federation of Employer & Industries (AFEI) membership gives members access to highly skilled specialists on industrial, legal and professional issues.

Product Specification

FreshSpecs - provides general appearance criteria for fruit and vegetables.

Fresh Code - regulates trade between growers and traders and provides fair and equitable dispute resolution procedures.

Quality Assurance

FreshTest - Offers the largest, most comprehensive chemical, microbial and heavy metal testing program in Australian horticulture.

Industry Promotions

'A better choice!' - is a national marketing program to promote independent greengrocers and the central market system, to amplify consumer awareness and increase volume of fruit adn vegetables sold in greengrocers.

Business Services

We provide cost-effective products and services that include LPG gas, phone plans, Fresha PAY, supply corporate accounts and other business costs, events, recruitment, and office efficiencies.

Want to become a Member?

Freshmark membership offers a wide range of opportunities to enhanced business relationships, improved operations, and, ultimately, greater success.

What Our Members Say

Eighty-five plus years have given us the opportunity to support our members in every facet of their business successfully. Here is what some of them have to say.

Freshmark never stops innovating; they allow me to stay on top of new products and services within our industry, helping me maintain a competitive and informational edge.
Carlo Trimboli
Managing Director,
Samson's Fruit and Vegetable Supply
Through their events, workshops and forums, Freshmark has provided me with incredible opportunities to network with my industry peers, from growers right through to retailers.
Caroline Pisciuneri
Administration Manager
All Seasons Produce
Achieving a healthy profit line is made easier through the many products and services offered by Freshmark, such as competitive phone plans to gaining invaluable human resources advice.
Harry Emmanoilidis
Akropol Fruit & Vegetable Supplies

Our Services

We pride ourselves on continuously seeking out products and services that will help the operational efficiencies of our members. Their success is our success!

Meet our Team

Meet your Freshmark team, who challenge the status quo to advance our industry and members every day.

Freshmark-JAMES-293c Ben Williams Photography - LR

James Kellaway

Chief Executive Officer

Freshmark-AROORAN-370c Ben Williams Photography - give this ago

Arooran Manicks

Finance & Corporate Services Manager


Lindi Shull

Program / Office Assistant

Freshmark-SUE-012c Ben Williams Photography-head only

Sue Zacherl

Business Services Manager

Frederica McCauley

Communications Manager

Years of service
Business Partners



With regret, the Freshmark Board would like to inform you that James Kellaway, Freshmark’s Chief Executive Officer (CEO), has tendered...
Read More

Montague’s New 18,000 Facility

In September 2019, Montague broke ground on its packaging and export distribution centre. The 18,000 sqm facility with a capacity...
Read More

Macro Wholefoods Market

Macro Wholefoods encourages fruit and vegetable producers to help supply them as trends show that every customer is focussing on...
Read More

Nuts Receive a Boost of $550,000

The Australian Nut Industry Council has received a $550,000 federal government grant to help launch a market expansion program in...
Read More

SA Growers Making the Most of Crop Netting Grants

More than $8 million of grants out of the $14.6m state government horticultural netting program has been allocated to help...
Read More

Increased Opportunities for Avocado Growers

The Avolution, a major Australian avocado producer is expecting some of the biggest crops that the country has ever produced...
Read More

Freshmark Launches New Website to Amplify Our Advocacy Capabilities

  Freshmark is proud to announce the launch of its newly designed website, www.freshmark.com.au, our latest tool to ensure that...
Read More

A better choice! Wins MOYA 2021

  Freshmark, in collaboration with Sydney Markets Limited, is proud to announce 'A better choice!' campaign "Shop & Win" has...
Read More

Counting the Cost of Labour Shortages

Although shutting our borders to non-residents during the pandemic has helped suppress COVID-19 and enabled economic growth to beat expectations,...
Read More

Montague to Future-proof Efficiency

One of Australia’s largest family-owned fruit producers, Montague has built a new $66 million 53,200 m2  facility in Narre Warren...
Read More

Horticulture Targets ‘Responsible Farming’

Consumer demand for the provision of evidence-based ethical and sustainable practices from their food producers to limit food waste, packaging,...
Read More

FreshTest Gives Peace of Mind for Consumers

FreshTest Gives Peace of Mind for ConsumersConsumer expectations for assurance of the quality and safety of food continue to rise,...
Read More

Tropical Cyclone Niran Grants

Businesses affected by Tropical Cyclone Niran and Associated Low-Pressure System between 25 February – 3 March 2021 can now access...
Read More

A Better Choice! Social Media Boom!

The latest feedback and results from our social media efforts prove a real winner for Freshmark’s investments in social media...
Read More

Covid Bank Loan Deferrals

Banks are offering a support package, available to all small businesses and home loan customers significantly impacted by current lockdowns...
Read More

Harris Farm Attracts Private Equity

Freshmark member Harris Farm could be set for a change in ownership after The Financial Review revealed a Goldman Sachs led auction...
Read More

Cards Promoting Eating Fruit & Veg

Children (and adults alike) can learn more about fruits and vegetables while playing a new card game. Based on a...
Read More

Stone Fruit Forecast to Increase in 2021/22

Stone fruit production in Australia is forecast to increase in marketing year (MY) 2021/22, following an MY 2020/21 season that...
Read More

COVID’s Impact on Produce Sales

While consumers are making fewer trips to the retail store to buy fresh produce, there is an increased spend in...
Read More

Biosecurity Threat of Seeds in the Mail

A range of vegetable and fruit viruses have been detected in seeds from overseas, demonstrating the significant biosecurity risks that...
Read More

Our Business Partners

Our business partners make it possible for us to deliver the best products and services to you, as well as events.

Connect to Our Business Partners

Freshmark partners have been selected based on their expertise in providing products and services that support the operational efficiency of our members. Theirs is a collaborative approach designed to find solutions to business pain points at a competitive price. More importantly, they are passionate about our industry, our members and the prosperity of all.