Our Vision is to Grow and Protect the Fresh Produce Industry

We do this by providing relevant and reliable services to businesses within the fresh produce industry to help improve their profitability

Welcome to Freshmark

Industry advocacy is at the heart of what we do

For nearly a century,  Freshmark – the trading name of the NSW Chamber of Fresh Produce Limited – has been dedicated to improving the central market system, helping wholesalers, growers, retailers and the fresh produce sector achieve and maintain profitability in a world that has never seen more change.

Situated in the heart of Sydney Markets, Flemington, Freshmark, in collaboration with the central markets across Australia, unite in their vision to provide the most efficient processes for facilitating the transfer of fresh produce from grower to end consumer.

We believe that the central market system plays a vital role in the Australian produce sector and deserves to be supported in its operations. And, as an advocacy body, Freshmark’s strength is in its financial and human resource investments towards advancing our purpose to create a better operating environment for businesses that operate in the fresh produce space. 

+61 2 9764 3244

Why Choose Us?

Our passion is helping members find solutions perfectly tailored to their needs. 

We provide industry policy formulation and advocacy to improve the operating environment of our members.

Industrial Relations

Our Australian Federation of Employer & Industries (AFEI) membership gives members access to highly skilled specialists on industrial, legal and professional issues.

Product Specification

FreshSpecs - provides general appearance criteria for fruit and vegetables.

Fresh Code - regulates trade between growers and traders and provides fair and equitable dispute resolution procedures.

Quality Assurance

FreshTest - Offers the largest, most comprehensive chemical, microbial and heavy metal testing program in Australian horticulture.

Industry Promotions

'A better choice!' - is a national marketing program to promote independent greengrocers and the central market system, to amplify consumer awareness and increase volume of fruit adn vegetables sold in greengrocers.

Business Services

We provide cost-effective products and services that include LPG gas, phone plans, Fresha PAY, supply corporate accounts and other business costs, events, recruitment, and office efficiencies.

Want to become a Member?

Freshmark membership offers a wide range of opportunities to enhanced business relationships, improved operations, and, ultimately, greater success.

What Our Members Say

Eighty-five plus years have given us the opportunity to support our members in every facet of their business successfully. Here is what some of them have to say.

Freshmark never stops innovating; they allow me to stay on top of new products and services within our industry, helping me maintain a competitive and informational edge.
Carlo Trimboli
Managing Director,
Samson's Fruit and Vegetable Supply
Through their events, workshops and forums, Freshmark has provided me with incredible opportunities to network with my industry peers, from growers right through to retailers.
Caroline Pisciuneri
Administration Manager
All Seasons Produce
Achieving a healthy profit line is made easier through the many products and services offered by Freshmark, such as competitive phone plans to gaining invaluable human resources advice.
Harry Emmanoilidis
Akropol Fruit & Vegetable Supplies

Our Services

We pride ourselves on continuously seeking out products and services that will help the operational efficiencies of our members. Their success is our success!

Meet our Team

Meet your Freshmark team, who challenge the status quo to advance our industry and members every day.

Meegan George 2

Meegan George

Chief Executive Officer

Freshmark-AROORAN-370c Ben Williams Photography - give this ago

Arooran Manicks

Finance & Corporate Services Manager


Lindi Shull

Program / Office Assistant

Freshmark-SUE-012c Ben Williams Photography-head only

Sue Zacherl

Business Services Manager

Frederica McCauley

Marketing & Communications Manager

Years of service
Business Partners


2022 AgriFutures Rural Women’s Award National Finalists revealed

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$1.75m to improve Horticultural Market Transparency

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AFPA Board appoints new CEO to lead industry growth

Established in January 2019, the AFPA has become the major voice of the fresh produce sector, delivering real outcomes for...
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Weather Drives Fruit & Veg Pricing

Statement by The NSW Chamber of Fresh Produce Limited’s (Freshmark) CEO Meegan George about how the fresh produce industry’s pricing...
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Central Markets Fair Pricing to Growers

The NSW Chamber of Fresh Produce Limited (Freshmark), in response to current media reports regarding price gouging by the larger...
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ACCC Focuses on Horticulture Code Enforcement

Some fruit and vegetable wholesalers are not meeting their legal obligations under the Horticulture Code of Conduct, recent audits by...
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Workers to Wait for Ag Visa

Employers Urged Not To Wait Specifically For The Ag Visa   The Australian government is urging horticulture workers not to...
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Sydney Markets Foundation Tonga Recovery Appeal

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First of its kind – AgriFutures growAG. gateway delivers Australia’s agrifood innovation to the world

When the AgriFutures growAG. program and platform (growag.com) were launched by the Minister for Agriculture and Northern  Australia, the Hon....
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All #LoveNotWar flower hearts listed in an interactive e-magazine

Last week, Flora Daily published an article regarding the #lovenotwar initiative where flower hearts were placed in different countries all over the...
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Have you transitioned your trading name to a registered business name?

If you want to trade under a specific name, you need to register it as a business name with the...
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Toyota LHE150 Electric Pallet Jacks Prize Giveaway

Special offer from our business partner Toyota for Sydney Markets Wholesaler & Grower Communities! Right now purchase any new forklift from...
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Daylight Savings Ends Sunday, 3 April 2022

In the early hours of Sunday, April 3, 2022, daylight savings will end for Australians in NSW, Victoria, South Australia, Tasmania...
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More Australians in Jobs Than Ever Before

  The Australian economy is remarkably resilient with the unemployment rate at a 13 year low of 4 per cent –...
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ACCC compliance and enforcement priorities for 2022/23

  The ACCC’s 2022/23 Compliance And Enforcement Priorities Include Manipulative Or Deceptive Advertising In The Digital Economy, Environmental Claims And...
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Climate Change Impact on Food Prices

Internationally recognised food supply chain expert, Stephen Bartos, was commissioned by Farmers for Climate Action to develop a report to examine Australia’s...
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Financial Assistance for Victims of the recent Flood and Storm Disasters

If you’ve been impacted by the recent floods and storms, you may be eligible for government assistance. Housing supportIf you’re homeless...
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New Support Packages for Small Businesses

The 2022 Small Business Support Program   This new program will help businesses survive the immediate impact of the Omicron...
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Hort Innovation New CEO

AFTER AN extensive and thorough recruitment process, Hort Innovation has announced the appointment of Brett Fifield as the new Chief...
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New Australian research could end global banana threat

AUSSIE SCIENTISTS are working towards the development of banana plants that are resistant to a deadly disease that is threatening global...
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Our Business Partners

Our business partners make it possible for us to deliver the best products and services to you, as well as events.

Connect to Our Business Partners

Freshmark partners have been selected based on their expertise in providing products and services that support the operational efficiency of our members. Theirs is a collaborative approach designed to find solutions to business pain points at a competitive price. More importantly, they are passionate about our industry, our members and the prosperity of all.