Full Membership

What does it mean to be a

Freshmark Full Member

Freshmark is the New South Wales' peak industry body for fresh produce, dedicated to helping businesses throughout the entire supply chain of all sizes grow and prosper. We connect you to peers, industry leaders and government to create opportunities and influence change. We can help you become more productive, competitive, and profitable through our expert advice and business solutions.

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John Couts - Product & Services Manager

Members First

Being a member is about being part of something big that will forge the best pathway to our industry’s success. You are the linchpin to ensuring that Australia’s fresh produce industry is sustainable, profitable and vibrant, which is why becoming a member is so vital. 

Full Membership

There are many advantages to taking on Full Membership. First it allows you to become part of a distinguished group of industry professionals, whose passion for the advancement of our sector is their primary focus. Each member takes on this challenge through our products and services Freshmark offers to each member.

Becoming a Board Member

Effect Change

Full membership allows you to nominate or be nominated for a position on the board of Freshmark. In addition, you are given the opportunity to provide strategic counsel, advice, feedback, opinions, or information from members.

Advising and Representing Employers

Full Membership gives you FREE access to the Australian Federation of Employers and Industries (AFEI). They advise, represent and assist employers meet their workplace regulation obligations, assist you with human resources management, provides WHS and a wide range of training and, more importantly, seek appropriate regulation from the  government. They also have an in-house legal firm, AFEI Legal.

Improving Business Efficiencies

Freshmark provides products and services designed to help improve your business’s efficiencies that later translate into a sustainable and prosperous future. Our portfolio continues to expand to ensure we meet the demands of our members. We also engage with business partners, such as EFEX.

Strengthening Our Value Chain

A better choice! (ABC) is a national program designed to increase consumer awareness of the benefits of shopping at independent retailers. As a full member, you can participate in the program to support and promote the independent retail sector through an overarching marketing campaign.


Keeping Australians Safe

Growers undertake MRL testing to verify that their produce is safe. FreshTest gives growers that assurance with a highly experienced team behind them, ensuring accurate and timely results, with strictly confidential reports made available to customers within days.  Wholesalers have access to their test results online that they can forward onto the grower as a value-add service, or the grower can contact the local central market Chamber branch directly.


Connection Through Information

Electronic communication platforms allow us to frequently and effectively transcribe our strategic directions and make them visible to our members. Full members receive on a fortnightly basis Fresh News plus ad hoc email blasts designed to forward urgent matters.


Strengthening Business Connections

Freshmark understands that an event, no matter how big or small, allows us to  validate our members and the incredible work they do, giving them the recognition they deserve. Our events are designed to strengthen relationships that are the links to our industry’s supply chain. As a Full Member, you receive discounted tickets and opportunities to reconnect with your fellow stakeholders.

Account Management


Freshmark is in a unique position where it has organically become part of the stakeholder mindset. This has been achieved because on a daily basis, we have at least two staff members on the floor collecting FreshTest, distributing event flyers, promoting services or discussing issues with members. 

Individual Representation

Your Concerns Are Heard

Our strength is in our ability to represent the collective whole, however, we also represent you and your individual concerns, as well. Our doors are always open. We assist with most day-to-day queries by offering reliable and practical advice.  We believe that running a membership-based organisation is assisted by having a reliable resource.

Full Membership

Full membership allows you the opportunity to discuss key issues with Freshmark through teleconferences and face-to-face meetings. Typical topics include membership, communications, events, advocacy, governance and company secretarial. Participation is exclusive to Full Members.

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