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With regret, the Freshmark Board would like to inform you that James Kellaway, Freshmark’s Chief Executive Officer (CEO), has tendered his resignation.
We wish him well in his new endeavours as he progresses forward with his career and contribution to the agricultural sector. In so doing, he has accepted a fantastic CEO opportunity to further his career in the fresh produce industry.

The Board has commenced discussions regarding the recruitment of a new CEO. James will be involved in the search to identify a new CEO until his departure in early October. In the interim, it will be business as usual at Freshmark, as we continue to implement projects in line with the agreed 2021/22 Annual Operating Plan and 2019-24 Strategic Plan.
The Board would like to take this opportunity to acknowledge and sincerely thank James for his leadership and effort towards reinforcing the Chamber’s importance in our industry, driving positive change for the direct benefit of members and the central market system.
James was appointed CEO of Freshmark in May 2018, and since this time, he has reformed the Chamber and built a proactive team to serve you, our members. He swiftly identified Freshmark’s five key areas of the business, developed a five-year strategic plan and implemented annual operating plans and budgets that are aligned with that strategy. 
James was also instrumental in establishing new board structures and processes that are aligned with modern governance practice and enhanced member relations that led to refreshing the organisation and the implementation of a contemporary constitution. These directives will allow Freshmark to continue to play its part for and on behalf of members in times of uncertainty, risk, and opportunity.

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