The South Australian citrus harvest started in late May and the crop is looking very good. The cooler summer has resulted in vibrant colours and sweet-tasting crops for the year, with plenty of produce to retailers. Growers regularly put together packs to showcase the new season produce in South Australia to encourage influencers to share with their audience what great pieces of produce they can find in their local store. It is a component of their overall marketing mix to promote and educate consumers about in-season, locally grown produce they can find at their local fruit and veg store. Consumers are more conscious of immune-boosting foods, and citrus packs a Vitamin C punch, and there has been good demand for citrus this season.