New Freshmark CEO

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New Freshmark CEO



The Freshmark Board is proud to announce that on Monday, 22 November, Meegan George will take over the position of Freshmark CEO. The Board undertook a rigorous and highly competitive selection process of more than 50 high calibre candidates, but it was Meegan’s wealth of experience from a business, governance and membership background that made her an outstanding choice.

About Meegan

Meegan has more than 20 years of international experience in global custody, financial planning, insurance and superannuation, with the last 10 years specialising in membership associations.  Meegan’s recent leadership position was as Chief Operating Officer with the Governance Institute of Australia. Her remit was to drive operational excellence across the organisation, overseeing finance, Information Communication Technology, HR, risk and governance, property, leasing, insurance and legal. 

Meegan also led a suite of transformational initiatives focusing on improving financial sustainability, growing revenue streams, improving membership engagement, marketing, partnerships, professional development and sales, whilst significantly expanding digital footprint and social media profiles.

“My first priority will be to meet with members, to take the time to get to know them, to truly listen and understand their pain points to allow me to establish a plan to meet their needs and provide true value to their business.

“I look forward to working with the Freshmark team to ensure that we are proactively and innovatively delivering the best value possible for members to strengthen the operational efficiency of their businesses, as well as the prosperity of the fresh produce industry.”

The appointment of Meegan George marks an exciting new chapter for Freshmark. The Board is looking forward to working with Meegan to ensure Freshmark continues to deliver on its vision to produce rigorous policy influence, improve the operational efficiency of members and strengthen the entire supply chain of the fresh produce industry.

              If you would like to know more about Meegan’s professional career, please click below to view her LinkedIn Profile:

LinkedIn Profile


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