Freshmark is proud to announce the launch of its newly designed website, www.freshmark.com.au, our latest tool to ensure that our members’ voices are amplified for the prosperity of the fresh produce industry. The clean, modern aesthetics of the website design represent how we uniquely position ourselves as a company in the advocacy space. Our marketing team choose beautiful vibrant colours and fluid lines to connect our website visitors to what makes our industry so vibrant, its people.
The newly designed website is one of several new initiatives that Freshmark has launched in the past few months as part of our new strategic direction. But, more importantly, with the burden of social distancing imposed upon all of us, Freshmark has been proactively shifting our marketing strategies by using more digital tools to remain relevant and connected to our members and industry stakeholders.
As we live in a dynamic and constantly evolving produce industry, the site serves as an essential tool to communicate the breadth and depth of our sector, better reflecting our values and new branding. The redesign of our website will underscore the expansiveness of our products, services and corporate responsibility. And, the updated member locator will help guide Sydney Markets stakeholders to members’ stands to purchase their best and freshest fruit, vegetable and flower varieties.
Visitors to the revamped site will notice an updated layout and modern, fresh design that is streamlined, user-friendly, with improved functionality. The intuitive user interface makes it easier to search for information and navigate around the site. In addition, the new website showcases all of Freshmark’s great products and services, business partner information, membership directory and news updates at the touch of a button. For ultimate convenience, the site is also mobile compatible.
Freshmark will update the website regularly to provide details on seasonal retail promotional campaigns from ‘A better choice!’, the latest promotions of our business partners, upcoming events, forums and news impacting our members. Freshmark will also use our digital platforms, including social media (Facebook, Instagram, Twitter, and LinkedIn) and e-newsletters, to drive traffic to our website and augment opportunities to educate, advocate and increase brand awareness.
Freshmark’s new blog will also aid as a resource to deliver relevant and helpful content to readers. Blog posts are easily accessible on the website and shared via the brand’s e-newsletter that people opt-in to receive bi-weekly. In addition, blogs have become an effective remarketing tool to encourage website revisits and announce new products and content to the growing list of Freshmark enthusiasts.
The Freshmark website looks and feels new and operates using the most effective analytics tools to understand better website visitors and what attracts them. Additionally, an updated member locator will help guide visitors to our members. The insights from these robust analytics will allow Freshmark to optimise content, targeting, and communication for the most effective marketing across all platforms.
Our new website reflects who we are as a company — a combination of continuous innovation, young spirit and vast experience. Our members’ experience is our top priority, and we aim to be responsive to all their advocacy and operational needs. That’s why, along with top-quality products and services, we offer a basket of complementary services that ensure seamless sourcing. With this new website, our members can enjoy a convenient, intuitive, and comprehensive online experience.