The latest feedback and results from our social media efforts prove a real winner for Freshmark’s investments in social media to promote the central market system and independent retail for fresh produce. To wrap up the Shop & Win promotion, Facebook engagements increased by 15%, with Instagram and Pinterest engagements increasing by 12% and 118%, respectively for July. All social and online ‘traffic’ increased by 31% for July, with the average duration being spent by shoppers up by 5%, which highlights that shoppers’ engagement in our messaging is increasing.
The Shop & Win campaign concluded at the end of July, and to date, this has been our most successful campaign, with several shoppers winning prizes across a number of greengrocers. Social and online media content is our most valued communication channel as we are able to target the most influential and meaningful shoppers to individual stores through our geo-targeting approach.
Our next campaign will be launched in October, stay tuned!
Caroline Pisciuneri was an expert panellist at a Farm Writers Association luncheon and spoke on the challenges and opportunities of creating resilient supply chains. She